2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Food and social networks - two universes that at first glance have nothing in common. However, their trajectories are approaching more and more often, their worlds are increasingly intersecting and finally explode in a beautiful and delicious synthesis thousands of times a day.
As the main concern of the day, food constantly raises many questions. Are you hungry? What are we going to eat? Do you know a good restaurant?
#food according to Sopexa - the marketing agency specializing in food, wine and lifestyle - is the third most common search on Google. After travel and sports.
And in social networks food lovers are extremely active. Yes you take pictures of your food before you taste it to share it on a social network with millions of strangers, it is no longer just fashion. It has become a part of many people's lives. Thus, food is already one of the most unavoidable factors in social networks.
What do Internet users do most often?
Share photos of food or recipes
Give ratings of brands or products
They compare food prices
Twitter #food has millions of tweets a year. About 60,000 messages a day on this network are shared on healthy food alone.
Instagram #food is contained in hundreds of millions of posts. Studies show that food is attractive to 38% of users of this network, and 27% share it. Food lovers publish four times more content than the average consumer. That's an average of 18 shares a day for the most addicted to food.
On Facebook, #food is present in billions of posts every year. Statistics show that food content is viewed by 40 percent of consumers.
Youtube #food is the fifth most viewed category in the world. And on Pinterest, food is present in more than 2 billion recipes.
According to a study by foodpanda, the most common ones food photos on Facebook and on Instagram are on desserts. The hashtag #dessert has 41.7 million posts in 2017. The sweet temptations are closely followed by the pasta ones. Pizzas are in second place - the hashtag #pizza has 35.5 million photos.
Salads are in third place with 17.5 million photos, fourth is the pasta, followed by burgers and gourmet cuisine.
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