2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Advertising is one of the main causes of childhood obesity. This conclusion was reached by experts from the American Psychological Association after a number of studies.
Thousands of commercials, posters and periodicals are the reason why children eat high-calorie products that lead to obesity.
According to experts, commercials aimed at food consumers have doubled since the 1970s.
Many of the commercials aim to draw attention to less healthy products such as sandwiches and other products prepared in fast food chains, as well as to sweets and other sweet products.
About 15 percent of children aged 6 to 11 are obese, compared to just 4 percent in the 1970s.
When children watch modern commercials, they experience the power of the implication of the advertising message. Carbonated drinks are also among the products that are preferred by children because of advertising.
Children prefer products advertised on television, and some of them contain a large amount of sugar. In the United States, billions of dollars are spent annually on advertising foods for children.
Children are not able to understand the purpose of the advertisement and how exaggerated it is, because they still cannot make comparative analyzes.
According to experts, beer commercials that are broadcast on television create a positive attitude towards alcohol in children around the age of 10.
The Psychological Association has recommended that US authorities impose restrictions on ads aimed at children under the age of eight.
But the real opinion of experts is that it would be best to ban advertising that aims to make children consume different products.
Thus, the ban was considered by US lawmakers in the 1970s, but was subsequently suspended, except in limited cases.
Children can not be tempted to try the delicacies offered by the screen, as they look very good because of the saturated bright colors, and various tricks are used to enhance the effect of advertising.
That's why children are very happy when they can eat a product advertised on television or in another way, as it has become popular among their peers.
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