2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
McDonald's is making a revolutionary change in the way it serves its customers. The world's most famous fast food restaurants will now serve food in their restaurants, and will not be self-service, informs Reuters.
McDonald's customers in Germany, where the innovation will be introduced, will be the first to feel the change.
According to the director of the company Steef Easterbrook, the change in the way of service aims to show the customers the new image of the modern and progressive company for burgers.
The chain's customers in Germany will be able to order their food directly at the bar or take advantage of a digital order kiosk.
Then they just have to sit comfortably at the table and wait for an employee to serve them.
The choice of Germany as the first country to abolish self-service is not accidental. In fact, there is one of the most difficult markets for McDonald's and the development of the company is quite weak.
This is completely new for McDonald's, said the company's development director in Germany Thomas Brand, who presented the new service at the opening of the largest restaurant in the chain in Germany with a capacity of 500 seats.
The other innovation that McDonald's relies on to attract customers from Germany and France is the shift to burgers made with chicken treated with fewer antibiotics.
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