2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
For the first time in the seventy-five-year history of the American fast food chain McDonald's the customer service appears. So far, this practice has been contrary to the company's general policy and has not been applied in any of the more than 36,000 restaurants worldwide.
The tone of the change was set by the McDonald's subsidiary in Sweden. In order to stop the growing trend of declining revenues in the Scandinavian country, the local leadership has decided to violate traditional policies.
Thus, since the beginning of the year in thirty-one stores in different parts of the country waiters serve all customers.
Although even the management of the Swedish branch acknowledged that the reason for the innovation is declining sales, the official position of the company's central management is that the goal is to save queues in front of the box office. Customers now even have the opportunity to reserve a table in a restaurant of their choice on the Internet.
We want to give our most loyal customers an incredible moment when they try Maestro Classic for the first time, said McDonald's Marketing Director in Sweden Jeff Jacket. Against the background of declining sales, the chain is probably looking for ways to reposition and fight competition, analysts said, quoted by world agencies.
The first restaurant was opened on May 15, 1940 in the American town of San Bernardino, California by the Mack brothers and Dick MacDonald. The next step was taken on April 15, 1955 in Illinois, when Ray Kroc opened the free restaurant or the ninth McDonald's.
In time, Kroc bought the chain from the MacDonald brothers and made them one of the most prosperous in the world. In 1967, the first restaurant outside the United States was established, namely in Canada, and since then the company has developed as one of the largest international companies. For a long time, McDonald's was the company that ranked first in the number of its restaurants. According to the latest data, however, the company is now second only to Subway.
The concept of brothers Mack and Dick MacDonald for fast service was introduced in 1948. It established the principles of today's fast food restaurants and continued until this year, before the Swedes began to serve food to their customers, write the world media.
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