2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Restaurants use well-known psychological tricks to encourage you to order more and pay more. Almost nothing on the menu is there by accident.
From the setting itself to each of the dishes offered, the restaurants try to provoke us so that our bill is not small in the end, reveals a material from Business Insider.
1. None of the amounts is rounded - pay attention and you will see that the prices of most dishes end at 0.90. This is not due to an accurate estimate or coincidence, but a tried and tested marketing ploy.
The majority of customers round off the amount, and the surveys are categorical - prices ending at 0.90 bring higher profits;
2. Currency is rarely displayed - the menu rarely drinks currency, such as levs, euros or dollars, behind the price. This reminds customers that they are spending money and is unprofitable for restaurateurs. A Cornell University study found that when dollar signs are missing behind the price, people tend to spend much more;
3. The food is associated with family members - when the dishes are according to the grandmother's recipe, this makes most customers order from this dish.
In the West, mom and aunt are often used to describe the dishes, and the method works because it connects with the family;
4. Ethnic associations suggest that the food is authentic - a study by psychologist Charles Spence shows that when the food on the menu is highlighted as Bulgarian, Italian, Spanish or Arabic, people order more;
Customers tend to ignore the price of the dish when they believe they will be eating national cuisine;
5. The ingredients are in bold - if the dishes are accompanied by large and bright photos, and the font of the ingredients is bold, people will spend more. Even the most elite restaurants rely on this tactic.
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