Oreo Cookies - The Phenomenon Of The Advertising Industry

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Video: Oreo Cookies - The Phenomenon Of The Advertising Industry

Video: Oreo Cookies - The Phenomenon Of The Advertising Industry
Video: Oreo (unofficial advertising) 2024, November
Oreo Cookies - The Phenomenon Of The Advertising Industry
Oreo Cookies - The Phenomenon Of The Advertising Industry
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History of Oreo cookies

The first Oreo cookie appeared on March 6, 1912 at the National Biscuit Company's factory, now Nabisco, on 9th Avenue in New York City. Today the street in front of it is called Oreo Way.

In fact, the first cookies, a sandwich of chocolate chip cookies with cream filling, were Hydrox and were the work of the Sunshine company, which introduced them to the market in 1908. However, thanks to Nabisco's marketing experts, most people believe that Oreo are the first and original filling cookies.

The original Oreo are two decoratively decorated cookies, fused with an amazing cream filling. In the mid-90s the recipe was slightly changed and remains fixed to this day. Then Sam Porcello, one of the prominent scientists in those years in the industrial food industry, made a few minimal but tangible changes that became a trademark of delicious cookies. The most significant of these is the replacement of animal fat in the cream with one of vegetable origin.

Oreo cookies
Oreo cookies

Oreo cookies today

Today, 100 years after its creation, Oreo remains the most popular filling cookies in the world. In addition to the United States, they are sold in 120 other countries. There are a total of 21 manufacturing plants, and sales revenue is over $ 2 billion a year - the real proof of the product's undisputed success.

The most important thing for Oreo's popularity is undoubtedly advertising. In English-speaking countries, there is no person who has not heard the famous phrase: Twist, lick, dunk, better known in our country as Peel off, lick, dip. Another popular slogan is Milk's Favorite Cookie.

Oreo
Oreo

It is the advertising of the product that causes controversy among its fans. They are most active on Oreo's Facebook page, where dessert fans number 35 million. Some argue that the best way to eat cookies is to eat them whole. Others believe that they must be dipped in milk before consumption, while others prefer to follow the recommendation and first peel off and lick the cream.

Apart from stand-alone, Oreo cookies are also used in the preparation of a number of desserts, cakes, pies and ice creams. Oreo species are also many and differ in both shape and taste. There are also dietary types of chocolate chip cookies that you don't have to worry about your figure.

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