2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
The agricultural committee of the parliament announced that they will launch an international advertising campaign in which they will try to launch Bulgarian wine in countries such as the United States, Brazil, China, Singapore, Switzerland and two African countries.
The director of the Executive Agency for Vine and Wine, Krassimir Koev, said that the amount set aside for advertising the domestic product was 7.5m euros.
This campaign is funded by Brussels and will run from 2014 to 2018, with a total budget of € 134 million.
The Agency announced that 80 million euros will be allocated for the measure "Conversion of vineyards".
45 million of the total budget will go to various investments in the cellars.
Grape and wine producers will be able to apply for funding from January 1 next year.
The program was developed by the industry together with the State Fund "Agriculture" in consultation with the Executive Agency for Vine and Wine.
Recently in Plovdiv was held the festival of young wine, in which 26 wineries demonstrated their production in the last year.
From November 22 to 25 in the city under the hills drink lovers could try 12 wines of their choice for the modest sum of 3 levs, and for 5 levs the guests of the festival could taste 8 wines and receive a promotional glass as a gift.
In addition to wine tasting, the festival also offered the expert opinion of sommelier, who revealed which foods are suitable to combine with wine, as well as some secrets in its preparation.
According to American analysts, Bulgaria could be one of the countries that will save the world from wine shortages.
Recent surveys have shown that our country ranks 8th in wine production, with the championship held by France, Italy and Greece.
Data from the same study showed that there is a shortage of wine worldwide, unlike in Europe, where wine is even more.
Experts believe that Bulgaria, along with other European countries, will successfully balance the wine deficit in a few years.
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