2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Healthy lifestyles are gaining more and more popularity and in order to remain so relevant on the market, the two largest soft drink companies - Coca-Cola and Pepsi, will launch their own brands of bottled water.
The giants of the carbonated beverage market have registered large losses in recent years after the release of data on the obesity of mankind, especially in the United States, and the guilt of food and beverages for this trend.
The two companies had to completely rethink their marketing strategies to sell their drinks.
In the beginning, Coca-Cola decided to change the color of their labels, from the emblematic for the brand red to green, symbolizing nature and health.
However, the tactics did not bring the expected results and that is why the company decided to rely on a safe product - bottled water.
The water brands of Coca-Cola and Pepsi will be named Dasani by Coca-Cola and Aquafina by Pepsi, with which they hope to be leaders in the beverage market again.
Bottled water is the marketing ploy of the century, John Jewel told Business Insider. People all over the world believe that the water in the bride is much more useful for them, says the expert.
The bottled water business brings in about $ 13 billion to the industry, according to the BBC. The first water brands on the market were Perrier, which became a symbol of this business thanks to its successful advertising campaign.
Over time, others followed suit, suggesting that drinking water from a bottle showed class and brought health.
Although water is undoubtedly more useful than carbonated water, we cannot consider it as their alternative. An alternative to bottled water is tap water, just as healthy and environmentally friendly.
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