2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
A supermarket in Denmark only sells expired foods. Yes, you read that right. All food and products in the newly opened supermarket in Denmark have expired.
The purpose of this seemingly strange grocery store is to try to fight the food waste that is inherent in all developed countries.
It turns out that the idea of buying expired or damaged packaging does not bother Copenhagen residents in any way, and the supermarket continues to enjoy interest from buyers.
Since the store opened, there have been queues of waiting Danes who have decided to buy food at reduced prices without being disturbed by the expiration date on the labels.
Consumer interest is not accidental. The food on offer is at a discount of 30 to 50 percent. Cosmetics, household chemicals and other goods that are used daily by all households are also available.
The creators of WeFood are in a hurry to reassure their customers that the food offered in the store has expired, but is completely edible, just not so fresh.
The shelf life of food does not automatically mean that after it the food is no longer edible. If you pay attention to the packaging, you will notice that in most cases there I write best to, not fit to.
WeFood supermarkets are a huge success not only because they offer food of acceptable quality at modest prices, but also because they help reduce the waste of food and food products.
Mankind throws away huge amounts of perfectly fit food. According to a 2013 report, nearly ⅓ of all food produced worldwide goes to the bins.
The data for developed countries are even more shocking. In the United States, for example, 50 percent more food is wasted than in 1990.
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