2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
A manufacturer of chips has proven that a spectacular advertisement can widely market its product despite the negative evidence of damage from chips.
The ad thrilled consumers because it was fun and the ending was unexpected and shocking.
In just 30 minutes, she received 55,000 likes on the social network, in addition, she already has over 200,000 comments, which made her one of the most liked ads on social networks.
These results brought the brand to the first place in terms of likes on social media, displacing the attention of the current leader - the giant Frito Lay.
The Frito Lay page had collected 1.5 million likes in just one hour, which was set as a precedent on the site and was entered in the Guinness Book of Records.
Frito Lay is considered a world leader in salty snacks, and the most popular brands it offers are Lay’s, Ruffles, Doritos, Cracker Jack, Cheetos.
When it set the first such record on the social network, the company Frito Lay handed out coupons for free chips.
Users had to register for free on Frito Lay's social media page to receive a $ 3.99 chips coupon.
In addition, the company has enabled some of its customers to personally monitor the production process of their well-known products.
Despite these successes of American chip companies, this food remains one of the most harmful to human health, and therefore a number of initiatives have been taken to limit its advertising.
Restrictions have already been adopted across our latitudes to stop ads for chips, waffles and fizzy drinks during the time when children are most often in front of the TV.
In addition to introducing advertising restrictions on sugary fizzy drinks, chips and fast food, the Ministry of Health intends to require food and ready-to-eat food manufacturers to write information on calorie, fat, carbohydrate and salt content in a readable font.
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