2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
It is the next culinary revolution. Not the new one molecular cuisine or the new version of the fusion food, and he. The phenomenon, which came from the United States, can easily get a funny name - phantom kitchen for example. It is a restaurant where there is no need to book. A restaurant that has no hall or waiters, and the chef serves right at home. Or almost.
You must have already found it. Probably shortly after you tried to go to another modern restaurant for a reservation, where you had to have the patience of the Buddha.
But calmly, the helplessness, familiar to anyone who wants to keep a table in a popular restaurant, may soon go down in history, writes Figaro cuisine.
And there is no magic in that. You do not need to have skills in transcendental mediation. Just a miracle, thanks to the digital economy.
A simple internet connection will suffice. And here it is, the food is coming.
For one or two years, thanks to digitalization in the United States, but also in Europe, of course in Bulgaria, we can try this new form of restaurants - ghost kitchens, phantom restaurants.
They are real restaurants that serve real food, but have freed themselves from the attributes of real restaurants. They have no addresses, at least not permanent ones. For these phantoms, there is no longer a need for a building - apart from a kitchen, there is no need to hire staff, except for the cook, of course.
But everyone has access to their dishes. The only condition is that an internet connection or telephone is available. That is all.
Until recently, we could order home delivery from the restaurant. Ghost kitchens now they are pushing the process even further. End of the long wait, end of the busy signal, end of the advantage of the customers in the restaurant over those at home. And, of course, an end to the problems with very noisy neighbors at the table or with music that makes it difficult to talk.
A dream! Long live Fooding at home
Well, there are downsides - ghost kitchen lacks romance. But investors believe so much in this digital restaurant market that they certainly have a bright future ahead of them. Former Uber CEO Travis Kalanick, for example, created CloudKitchens, a startup that brings everyone together. phantom restaurants. Even those in the neighborhoods of cities and not the most popular.
Those who like to travel the world in search of popular three-star restaurants probably think that this is a real scandal. But the demand is there.
L. E. K., an organization researching the U. S. market, predicts that from 2018 to 2023, revenue from home delivery will exceed three times that of traditional restaurants.
In 2020, L. E. K. predicts, 70% of people between the ages of 21 and 36 will benefit from online restaurants. What does the table matter, given that a person has his own meals!
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