2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Coca-Cola and Pepsi have announced they will cut sugar in their drinks for the French market. Companies are also determined to limit their ads to children.
Leaders in the production of soft drinks have reached a unanimous decision that the sugar in their products should be limited. For now, the change will only affect their markets in France.
Along with them, Orangina Schweppes and the juice company Refresco Gerber also signed an agreement to reduce the sugar in their drinks by 5% next year.
"Given that carbonated beverages account for between 6-8% of sugar intake, the sector has a key role to play in improving the quality of food for French consumers," said the French Ministry of Agriculture.
Coca-Cola and Pepsi have also decided to limit TV and Internet ads aimed at children by 35%.
The changes are related to the healthy eating policy, which has been implemented since 2011 in France. Three years ago, strict regulations were introduced in the country, which monitor the content of food sold in school cafeterias.
The reason for the harsh measures by the French government were studies that showed that obesity in the country has doubled in the last 20 years.
From 5.8% in 1990, the share of people with this problem increased to 12.9% in 2010. Yet the French are not among the most obese nations in Europe.
The nations that are obese in Europe are Greeks, Romanians, Serbs, Czechs and Bulgarians. From Western Europe, the British showed the highest rates of overweight.
The study then showed that every year in the country drink 65 liters of soft drinks from a Frenchman. For Europe, the average soft drink test was 95 liters per person per year.
Coca-Cola products make up 55% of the French market, fruit juices - 28%, and lemonades and other similar products - 7.5%.
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