2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
This year, too, Kantar Worldpanel ranked the best-selling groceries for the last 365 days. Sales of 11,000 brands in 35 countries around the world were analyzed.
The study also shows that online sales are becoming increasingly popular, including in Bulgaria. According to statistics, in 2014 nearly 925,000 Bulgarians shopped online. This means that in just 3 years their number has increased by over 400,000 people.
In the case of the most purchased products, however, the surprises are not great and for another year the goods that have been most advertised have taken the top places in the ranking.
1. Coca-Cola - despite numerous studies proving the harm of carbonated beverages, it is Coca-Cola bottles that have been the best-selling product in the last year worldwide. The company is experiencing difficulties in some countries - especially in the United States, where there is a serious campaign against harmful foods;
2. Maggi - Maggi brand broths, semi-finished products and powders were the second most bought and consumed goods by people all over the world;
3. Nescafe - instant coffee with the brand Nescafe is the next in the ranking of best-selling food products for the last year. In 2014, however, the brand's sales were lower, which is why they fell one place down;
4. Pepsi - Pepsi carbonated drinks have seen a rise in sales in the last year. The company relies on its advertising strategy, which almost every year a person becomes a star on the world stage. Pepsi's latest face is singer Katy Perry;
5. Lace - The chip company also relies on excellent advertising to maintain its sales position. Their latest campaign with the motto Do us a flavor, in which customers could give ideas for new flavors, visibly increased their sales, especially in the US and the UK;
6. Knorr - culinary spices with the brand Knorr remained popular in 2014, but compared to the survey from the previous year, they fell by one position in the ranking.
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