2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
For its commercial, the Turkish state-owned tea company Chaikur was fined a hefty 70,000 euros for insulting Turkey's national drink, ayran.
In the advertisement for the new iced tea, the popular rap singer in our southern neighbor Jeza sang Pih Ayran and that put me to sleep. It is this sentence that becomes the reason for the activation of state institutions and the sanctioning of the company.
The Turkish Ministry of Commerce is adamant that Chaikur is unjustifiably insulting kefir and sending a negative message to customers about its consumption.
In addition to paying the fine, the tea company was forced to suspend the commercial.
In 2013, Prime Minister Recep Tayyip Erdogan declared ayran Turkey's national drink and encouraged people to drink it more often instead of brandy.
Erdogan's remarks were met with strong criticism on social media, as most people saw them as pure agitation.
It only remains to declare us traitors to the nation, because we do not drink kefir, the Turks were indignant on Twitter.
Surveys in 2013 showed that alcohol consumption in our southern neighbor increased by 6.3% in 2 years. Champagne sales had increased the most.
There was also an increase in sales of beer, which reached 998.9 million liters and sales of brandy - 44.6 million liters.
Only wine consumption decreased by 3.8% and according to the latest data reaches 56.4 million liters.
Beer imports fell sharply by about 26.4%, indicating that Turks preferred to drink locally produced beer. Less vodka and liqueur are imported, but the import of champagne has increased.
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