2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
With its refined and well-known taste, Carte Noir has established itself over the years as the desired brand of quality French coffee. Here you can get acquainted with part of its history and the reasons why it has become the number one brand for the whole of France.
Coffee culture in Paris thrives along with an abundance of food and wine. Our French cousins are experts in often finding the right time to pamper and satisfy their senses. This is exactly the role of the already mentioned coffee - in every bistro, on every street and on the terraces of the boulevards the irresistible taste of a cup of freshly brewed aromatic coffee from a capsule is spread.
If your life seems nervous or too hectic, you can always try the Parisian method. Residents of the capital of chic challenge you to take 10 minutes just for yourself to drink your glass of freshness and energy.
The luxury brand was created about 40 years ago by the expert in the field René Monnier. Literally translated, the name of the package means black card, and what makes a fuss in the French coffee market is that this type represents the irresistible, luxurious taste of pure Arabica. Back in the 70's, the only coffee offered on the stands was a mixture of Arabica and Robusta.
Carte Noir further developed the taste of the nation, while introducing revolutionary ideas in the packaging and presentation of its brand. At that time, other coffee brands were only available in hard boxes. Noir then decided that he could break the limitations of the design by making the packaging more or less reflect French culture and the Parisian way of life. His wish is for everyone to dream of owning such a package, and sometimes even today it is given as a romantic gesture between lovers.
The chosen path turned out to be the right one and for several decades the brand continues to be still popular and liked, and at the same time in step with all the innovations and trends in the coffee industry.
Today, Carte Noir boasts various types of irresistible espresso for cafes or coffee machines, which can be ordered or made and served on various occasions - from waking up in the morning, through a lunch break for refreshment, to an evening decaffeinated drink only for connoisseurs.
The next time you feel overwhelmed by fatigue, grab a croissant and a cup of hot coffee and enjoy the flavors, aromas and comfort they can bring you.
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