2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Happy Auver's concept Happy Hour appeared in England in the early 80's. London pubs are the first to offer two drinks for the price of one at certain hours in order to boost their sales. This is very well received by customers and achieves lightning success.
In the beginning, beer and aperitifs were preferred. Soon after, the cocktails became very popular.
Nowadays, in these Happy Hours, dry aperitifs with high alcohol content, served in shot glasses and until recently very popular, are already beginning to give way to drinks flavored with sweet liqueurs, classic fruit juices or exotic fruits.
While in the beginning only chips, nuts and pickled green olives were offered as an appetizer in Happy Hour, today a wide variety of foods is served: from snacks to whole hot dishes.
The hours of the promotion have also changed over time. Initially, they varied between 17:00 and 18:00. Gradually, the range is extended to between 19:00 and 22:00 in order to improve relaxation and socialization.
Each country has adapted the idea of Happy Hour to its culture and traditions.
In France, champagne and dry white wines and liqueurs are adhered to.
Spaniards consume sherry or beer with traditional tapas.
In England, they stay true to beer, but also consume Porto and gin and tonic.
Americans remain experts in mixed drinks.
Italians contribute to the evolving gastronomic aspects of Happy Hour, which can literally replace dinner.
In South America, whiskey and rum are still predominantly used.
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