2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Coca-Cola, the world's largest producer of sweetened beverages, is sponsoring a study that shows that people should not worry about how many calories they take in with food and drink, but only be more physically active.
To this end, the concern has attracted a number of influential scientists who have been paid hefty sums to find evidence for these claims and to share them in medical publications at various conferences and even through social networks.
Scientists who can prove that it doesn't matter what or how much we consume, as long as we move more actively, will receive financial and logistical support.
It will not come directly from Coke, and will be paid for by a new NGO called the Global Energy Balance Network.
In 2014 alone, Coca-Cola donated more than $ 1.5 million to create the Global Energy Balance Network (GEBN), which was spent on the organization's founding. Even the GEBN website is registered and administered by the Coca-Cola headquarters in Atlanta.
The main mantra of the newly formed organization is that Americans are too focused on what they eat and drink, and do not pay enough attention to physical activity and exercise.
However, health experts warn that such messages are misleading. Scientists define them as attempts to divert public attention from the role of carbonated sweetened beverages in the spread of obesity, which reaches monstrous proportions.
Experts are adamant that physical activity in no way removes the effects of a poor diet. In support of their claims, they present a number of pieces of evidence that sweating in gyms has a minimal effect on weight compared to calorie intake.
Attorney Michelle Simon, who works in public health, believes the actions of Coke are dictated by the global downward trend in sales of carbonated sweetened beverages over the past two decades.
The campaign for healthy physical activity, in which not a word is said about healthy eating, is conducted mainly on social networks.
This is not the first example of corporate funding of appropriate scientific theses to proclaim one idea or another.
Research with a company-specific result has also been sponsored by Kraft Foods, McDonald's, Pepsico and Hershis.
Source: New York Times
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