2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
The competition between Sugar Factory-Plovdiv and Pobeda-Burgas for the production of tea biscuits led to the intervention of the Commission for Protection of Competition.
The products of the two companies are identical and there were opinions that in this way consumers are misled and in fact in the commercial network do not distinguish between the two brands.
However, the CPC was adamant that despite the identity of the packaging, the competition law was not violated.
The antimonopoly body has allowed both Zaharen Kombinat-Plovdiv and Pobeda-Burgas to put the name tea biscuits on their products.
The regulator was approached by Zaharen Kombinat-Plovdiv, where they claim that Pobeda-Burgas imitates their tea biscuits. The packaging and markings were also quite similar, which could lead to abuse.
According to the Commission for Protection of Competition, there are only a few similarities, such as the use of tea biscuits, which is recommended for products containing cream, and the round shape in light beige biscuits, which is common for this type of dessert.
However, the colors of the packaging, the arrangement of the elements and the font are different, and this is usually taken into account when looking for imitation products.
From our analyzes it is clear that Pobeda does not violate the competition law, as they do not contradict any of the special norms in commercial practice, the CPC said 24 hours ago.
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