2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Sweet, spicy, salty - everyone can recognize these tastes. Scientists recently announced and greasy for official taste, and this could be the secret to tackling obesity, because it will start looking for substitutes.
Experts define this taste as not very pleasant and unique - they called it oleogustus. The discovery was made by researchers at Purdue University, Indiana. Scientists hope that their discovery will be useful in the fight against obesity. In the UK alone, more than 25 per cent of the population is obese.
In Italy, France and Sweden, the percentage of overweight people is about 10 percent. The worst situation is in the United States - there 33 percent of the population is overweight, according to the survey.
The first substitutes for the officially announced taste will be created very soon, experts are convinced. These substitutes may be able to help with the obesity epidemic, they added.
For a long time, plastic bags available in stores have been paid for, and people are increasingly using canvas bags. However, it turns out that we can spoil our figure because of the new fabric bags that are increasingly entering our daily lives. This was established by experts from Harvard University. The results of the study were published in the Telegraph newspaper.
Experts are adamant that the choice of the type of shopping bag determines the composition of the purchases. The bags, which are made of fabric, motivated the consumer to buy organic products, the researchers explain.
At the same time, shopping in a cloth bag and protecting the environment have led most consumers to be rewarded for their good work.
Often the prize is a treat - a waffle, chips, soda, etc. The author of the study is Harvard Marketing Assistant Uma Kamarker. She and her team are adamant that people with canvas bags are much more likely to buy junk food as a reward.
In the course of the research, the experts collected data from cardholders for loyal customers. More than 140,000 shopping in a retail chain from the US state of California has been studied. This is the first study to find that there is a link between the type of bag - the fact that a person carries it from home, and the purchases they make.
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