2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
Is the world-famous cult bottle of Coca-Cola with red color about to remain in the past? The answer is yes! Because the non-alcoholic giant is launching a brand new Coca-Cola in a bottle with a green label.
The company's ethical design and colors have not changed since the 1920s. But in order to keep up with the times and meet the expectations of consumers, who are increasingly demanding and environmentally friendly, the company is ready to take this bold step and turn its back on tradition.
Argentina is the first country in the world to launch a new, environmentally friendly Coca-Cola product, Coca-Cola Life.
The soft drink will be available in plastic bottles, which are made of special, decomposable plastic, which is made of 30% plant substances.
The innovations in the new Coca-Cola product do not end with the ecological packaging and the change in the color of the label. The revolutionary thing in this case is that the recipe according to which the car is made has been changed.
Coca-Cola Life has a significantly reduced sugar content. Instead, the product contains stevia extract - a well-known natural sweetener.
Stevia is an herb known and used since ancient times. It has a sweet taste. According to a number of experts, it is the best possible substitute for sugar, but it is about 300 times sweeter. The lack of calories makes it much healthier than refined sugar.
Thanks to this change in the traditional recipe, the company has reduced the caloric content of the car to 108 calories per 600 ml, while maintaining the familiar and loved by many people taste.
The responses from the competing companies producing soft drinks were not late either. According to Indra Nui, CEO of PepsiCo: "Stevia is definitely not the best choice for cars." Another issue is that Pepsi uses the same natural sweetener in its competing Pepsi Next product.
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