2024 Author: Jasmine Walkman | [email protected]. Last modified: 2023-12-16 08:29
To solve the problem of misleading baby food packaging, Denmark is introducing a radical change in the sale and advertising of products intended for children.
They became the first European country to ban the use of familiar cartoon characters on packaging and in advertisements for harmful baby foods.
The aim of the reform is to stop encouraging children to consume foods high in salt, sugar and fat, which are harmful to their health.
The advertising strategy of many manufacturers is to sell snacks, chips and waffles in colorful packaging, on which often stand the children's favorite characters from cartoons and comics.
They easily tempt children, and parents say that they most often buy them to please their child and to continue shopping in peace, reports a report on the Bulgarian National Television.
According to the new European food directive, which enters into force this year, advertising of harmful foods will be kept to a minimum.
This directive also states that children under the age of 12 may not be used for advertisements presenting food that is harmful to consumption. Only one time range of the day is set for harmful food ads.
On the part of our government there is also a desire to introduce a ban on the use of cartoon characters on the packaging of harmful foods.
Because to some extent children form their eating habits from television and the media, such a ban will have a positive effect on them, says the Ombudsman of Bulgaria Maya Manolova.
For the time being, however, only the law banning the advertising of GMOs and harmful foods in the most watched range on television channels has been adopted at first reading.
Unhealthy eating is the main cause of obesity and disease among the youngest. Therefore, both parents and experts are adamant that changes should be introduced in the advertising of harmful foods.
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